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Issue Date
Title
Involved Person(s)
2020
The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study
Seiler, Roger
;
Beurer-Züllig, Bettina
;
Rozumowski, Anna
2020
Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketing
Rozumowski, Anna
;
Dermody, Janine
;
Hari, Jürg J.
;
van der Veen, Robert
2020
Nostalgia and the personal truth : an empirical study on narrative identities in brand management
Schäfer, Wolfgang
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Author
14
Stallone, Valerio
13
Klaas, Michael
11
Müller, Steffen
10
Duma, Fabio
10
Rüeger, Brian
8
Rozumowski, Anna
7
Furchheim, Pia
7
Kucza, Gunther
7
Reimann, Olivier
7
Thomas, Oliver
.
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Subject (DDC)
5
006: Spezielle Computerverfahren
5
362: Gesundheits- und Sozialdienste
4
306.48: Freizeit und Tourismus
2
647: Grosshaushaltsführung
2
700: Künste und Unterhaltung
1
332.38: Versicherungen
1
659: Werbung und Öffentlichkeitsa...
Date issued
37
2022
34
2020
25
2021
9
2023
3
2024
Availability
91
Metadata only
17
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