Issue Date | Title | Involved Person(s) |
2021 | Attitude formation toward economy, standard and premium private label | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
2021 | First insights on brand attitude towards a retailer’s individual private labels | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
2021 | Do PWYW labels affect internal reference prices and prices paid? | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |