| Publication type: | Conference paper |
| Type of review: | Peer review (publication) |
| Title: | Attitude formation toward economy, standard and premium private label |
| Authors: | Reimann, Olivier Thomas, Oliver Kucza, Gunther |
| et. al: | No |
| Proceedings: | Proceedings 2021 AMA Summer Academic Conference |
| Volume(Issue): | 32 |
| Pages: | 535 |
| Pages to: | 538 |
| Conference details: | 2021 AMA Summer Academic Conference, virtual, 4-6 August 2021 |
| Issue Date: | 2021 |
| Publisher / Ed. Institution: | American Marketing Association |
| ISBN: | 978-0-87757-011-0 |
| Language: | English |
| Subjects: | Brand attitude; Private label; Store atmosphere; Store attitude; Store brand |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | In an online experiment, we investigate the impact of retailer characteristics, namely store atmosphere and retailers' price positioning, on attitude formation of individual private labels through the mediator store attitude. |
| URI: | https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf https://digitalcollection.zhaw.ch/handle/11475/23223 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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