Publication type: Conference paper
Type of review: Peer review (publication)
Title: Attitude formation toward economy, standard and premium private label
Authors: Reimann, Olivier
Thomas, Oliver
Kucza, Gunther
et. al: No
Proceedings: Proceedings 2021 AMA Summer Academic Conference
Volume(Issue): 32
Pages: 535
Pages to: 538
Conference details: 2021 AMA Summer Academic Conference, virtual, 4-6 August 2021
Issue Date: 2021
Publisher / Ed. Institution: American Marketing Association
ISBN: 978-0-87757-011-0
Language: English
Subjects: Brand attitude; Private label; Store atmosphere; Store attitude; Store brand
Subject (DDC): 658.8: Marketing management
Abstract: In an online experiment, we investigate the impact of retailer characteristics, namely store atmosphere and retailers' price positioning, on attitude formation of individual private labels through the mediator store attitude.
URI: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
https://digitalcollection.zhaw.ch/handle/11475/23223
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.