| Issue Date | Title | Involved Person(s) |
| 2021 | Do PWYW labels affect internal reference prices and prices paid? | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2021 | Active expectation management in chatbot conversations | Haupt, Martin; Rozumowski, Anna |
| 2021 | Pivots in the luxury business : discovering the new luxury consumer through social data | Bendoni, Wendy K.; Duma, Fabio |
| 2021 | Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand | Duma, Fabio; Björck, Albena |
| 2021 | A customer-centric search for triggers as a basis for marketing automation service design | Hannich, Frank; Kaya, Tania; Hüttermann, Marcel |
| 2021 | Connoisseurship consumption & market evolution : the case of the Swiss mechanical watch industry and the emergence of new luxury watch brands | Pieth, Matthias; Duma, Fabio |
| 2021 | Sorry I am still learning : active expectation management of chatbots | Haupt, Martin; Rozumowski, Anna |
| 2021 | Taking the conversation offline? : the impact of response strategies on potential hotel guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
| 25-Nov-2020 | Martin Widmer : warum es digitales Marketing im Gesundheitswesen braucht | Angerer, Alfred; Widmer, Martin; Angerer, Alfred |
| 15-Sep-2020 | Von null auf (fast) 100 | Tremp, Christof; Stricker, Lukas |
| 3-Sep-2020 | Wie die Speisekarte den Kauf steuert | Coray, Giacun Alexander; Müller, Steffen; Heim, Nina |
| 11-Jun-2020 | Value-Based Healthcare Management – die Umsetzung des Konzepts Value-Based Healthcare in der Praxis Teil 3 : wie uns die Marketing-Denkweise bei der Umsetzung von Value-Based Healthcare Management hilft | Liberatore, Florian |
| 28-May-2020 | In der Schweiz fühlt sich der Gast sicher | Müller, Steffen; Heim, Nina |
| May-2020 | PIDAS Benchmark-Studie : Kundenservice im digitalen Zeitalter | Monard, Frédéric; Uebersax, Hans-Peter; Skerswetat, Jörn; Müller, Melanie; Hannich, Frank, et al |
| 19-Mar-2020 | Value-Based Healthcare Management – Teil 2 : zentrale Bausteine | Liberatore, Florian |
