Issue Date | Title | Involved Person(s) |
2020 | Online-Feedback ist nur halbe Wahrheit | Müller, Steffen |
2020 | Customer Experience Journey-Wissen : was der Kunde in der Realität wirklich erlebt | Rawitzer, Heike; Hefti, Jacques |
2020 | The digital advertising conceptual flow : a literature review | Stallone, Valerio |
2020 | Gamifying the digital shopping experience : games without monetary participation incentives increase customer satisfaction and loyalty | Bauer, Johannes C.; Linzmajer, Marc; Nagengast, Liane; Rudolph, Thomas; D'Cruz, Elena |
2020 | Success factors of e-commerce : drivers of the conversion rate and basket value | Zumstein, Darius; Kotowski, Wolfgang |
2020 | Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors | Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio |