| Issue Date | Title | Involved Person(s) |
| 27-Nov-2019 | Marketing im Gesundheitswesen | Angerer, Alfred; Liberatore, Florian; Angerer, Alfred |
| 10-Aug-2019 | Innovative Preissetzungsmechanismen unter besonderer Berücksichtigung von Pay-What-You-Want | Matthias, Sander; Heim, Nina |
| Apr-2019 | The digital advertising ecosystem visualisation : literature review | Stallone, Valerio; Klaas, Michael |
| 2019 | Measuring and understanding fan engagement in team sports | Hüttermann, Marcel |
| 2019 | How gender influences trust assessments in sales negotiations | Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J. |
| 2019 | Social and environmental preferences : measuring how people make tradeoffs among themselves, others, and collective goods | Fleiß, Jürgen; Ackermann, Kurt Alexander; Fleiß, Eva; Murphy, Ryan O.; Posch, Alfred |
| 2019 | Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive market | Duma, Fabio; Gadgil, Maya |
| 2019 | Do not hate the players : the digital advertising ecosystem and its actors | Stallone, Valerio |
| 2019 | Die Quirin-Formel : die DNA erfolgreicher Autohäuser entschlüsselt | Block, Andreas |
| 2019 | Big Data im Marketing | Klaas, Michael; Ackermann, Kurt Alexander; Fleiss, Jürgen |
| 2019 | No ad blockers for old men? : demographic evidence for ad blocker usage from Germany | Stallone, Valerio |
| 2019 | App launch for customer processes of a real estate company | Rockel, Georg; Barth, Linard |
| 2019 | Kundenstamm-Management : nach der Quirin-Formel | Block, Andreas |
| 2019 | Akzeptanz von Dynamic Pricing : eine Untersuchung am Beispiel von Schweizer Skigebieten | Heim, Nina; Müller, Steffen; Grob, Lea |
| 2019 | Künstliche Intelligenz im Marketing | Seiler, Roger; Klaas, Michael; Hari, Jürg J. |
