Issue Date | Title | Involved Person(s) |
20-Sep-2023 | Enhancing digital advertising with blockchain technology | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2022 | Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce | Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael |
2021 | Applications of blockchain technology in marketing : a systematic review of marketing technology companies | Stallone, Valerio; Wetzels, Martin; Klaas, Michael |
Dec-2020 | Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination | Rozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael |
Jan-2020 | The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing | Beurer-Züllig, Bettina; Klaas, Michael |
Jan-2016 | Swiss Marketing Leadership Studie 2016 : digitale Transformation im Marketing | Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Klaas, Michael, et al |