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Issue DateTitleInvolved Person(s)
2019Freundlich bleiben zahlt sich ausMüller, Steffen; Furchheim, Pia
2019Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagramCollenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina
2019“Dear Monica, thank you for your review” : the impact of hotel responses to online reviewsFurchheim, Pia; Müller, Steffen; Sponagel, Claudio; Collenberg, Anja
2018A comprehensive model of consequences of a value conflict on well-beingFurchheim, Pia; Martin, Christian; Morhart, Felicitas
2018Materialism versus green values : revisiting research on value conflictsFurchheim, Pia; Martin, Christian; Morhart, Felicitas
2018Der Einfluss digitaler Instrumente auf Interessenten- und Käuferverhalten am Beispiel der Vermarktung des Gartenhochhauses AglayaBosshard, Adrian; Furchheim, Pia
2018Emotionen und deren Bedeutung für das Marketing : eine EinführungAckermann, Kurt Alexander; Furchheim, Pia
2018Tell me your story and I will tell you who you are : persona perspective in sustainable consumptionOnel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; Díaz, Estela M.; Furchheim, Pia, et al
2018Flow revisited : process conceptualization and a novel application to service contextsDrengner, Jan; Jahn, Steffen; Furchheim, Pia
2017Introducing the green materialist : a cluster analysis of North American and Swiss consumer populationsMartin, Christian; Furchheim, Pia; Morhart, Felicitas
29-Sep-2014Materialism : the good, the bad, and the uglyShrum, L. J; Lowrey, Tina; Pandelaere, Mario; Ruvio, Ayalla; Gentina, Elodie, et al
2014Holier than thou : an exploration of the green side of materialismFurchheim, Pia; Jahn, Steffen; Zanger, Cornelia
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