| Issue Date | Title | Involved Person(s) |
| 4-Nov-2021 | Value-Based Healthcare Management – die Umsetzung des Konzepts Value-Based Healthcare in der Praxis : Teil 5: VBHC – Mehr als nur PROMs messen | Liberatore, Florian |
| 24-Sep-2021 | Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay | Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio |
| 25-Mar-2021 | Jedem Review seine gezielte Antwort | Müller, Steffen; Collenberg, Anja; Furchheim, Pia |
| 10-Mar-2021 | Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception | Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire |
| 2021 | Pivots in the luxury business : discovering the new luxury consumer through social data | Bendoni, Wendy K.; Duma, Fabio |
| 2021 | Chatbots, conversational interfaces, and the stereotype content model | Seiler, Roger; Schär, Annemarie |
| 2021 | Connoisseurship consumption & market evolution : the case of the Swiss mechanical watch industry and the emergence of new luxury watch brands | Pieth, Matthias; Duma, Fabio |
| 2021 | MarTech auf der Überholspur | Rüeger, Brian |
| 2021 | Taking the conversation offline? : the impact of response strategies on potential hotel guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
| 2021 | Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand | Duma, Fabio; Björck, Albena |
| 2021 | Applications of blockchain technology in marketing : a systematic review of marketing technology companies | Stallone, Valerio; Wetzels, Martin; Klaas, Michael |
| 2021 | Sorry I am still learning : active expectation management of chatbots | Haupt, Martin; Rozumowski, Anna |
| 2021 | A customer-centric search for triggers as a basis for marketing automation service design | Hannich, Frank; Kaya, Tania; Hüttermann, Marcel |
| 2021 | Measuring emotions in customer relationships : can NEV replace NPS? | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
| 2021 | Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
