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Issue Date
Title
Involved Person(s)
2022
Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce
Beurer-Züllig, Bettina
;
Rozumowski, Anna
;
Klaas, Michael
Jan-2020
The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing
Beurer-Züllig, Bettina
;
Klaas, Michael
2017
Deal or no deal? : assessing the daily deal shopper
Beurer-Züllig, Bettina
;
Seiler, Roger
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Author
2
Klaas, Michael
1
Rozumowski, Anna
1
Seiler, Roger
Subject (DDC)
1
006: Spezielle Computerverfahren
1
337: Weltwirtschaft und Handel
Date issued
1
2017
1
2020
1
2022