Willing to share? When it comes to data, who will share what and why?

Rüeger, Brian; Gehring, Bettina; Ackermann, Kurt Alexander; Miesler, Linda

Publication type:	Contribution to magazine or newspaper
Title:	Willing to share? When it comes to data, who will share what and why?
Authors:	Rüeger, Brian Gehring, Bettina Ackermann, Kurt Alexander Miesler, Linda
Published in:	Research Features
Volume(Issue):	125
Page(s):	98
Pages to:	101
Issue Date:	2018
Publisher / Ed. Institution:	Research Publishing International
Language:	English
Subjects:	Consumer behaviour; Willingness to share data
Subject (DDC):	658.8: Marketing management
Abstract:	Consumers are becoming increasingly aware of the value of their personal data. As privacy laws are updated and consumers become more cautious about their personal data, sharing really is caring – and companies need new ways to make their customers care enough to share their data. The Institute of Marketing Management at the Zurich University of Applied Sciences has developed a model to predict consumers’ willingness to share data across a variety of different contexts.
URI:	https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf https://digitalcollection.zhaw.ch/handle/11475/11473
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	Life Sciences and Facility Management School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM) Institute of Natural Resource Sciences (IUNR)
Published as part of the ZHAW project:	"Willingness-to-share-personal-data"
Appears in collections:	Publikationen Life Sciences und Facility Management

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Rüeger, B., Gehring, B., Ackermann, K. A., & Miesler, L. (2018). Willing to share? When it comes to data, who will share what and why? Research Features, 125, 98–101. https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf

Rüeger, B. et al. (2018) ‘Willing to share? When it comes to data, who will share what and why?’, Research Features, 125, pp. 98–101. Available at: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf.

B. Rüeger, B. Gehring, K. A. Ackermann, and L. Miesler, “Willing to share? When it comes to data, who will share what and why?,” Research Features, vol. 125, pp. 98–101, 2018, [Online]. Available: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf

RÜEGER, Brian, Bettina GEHRING, Kurt Alexander ACKERMANN und Linda MIESLER, 2018. Willing to share? When it comes to data, who will share what and why? Research Features [online]. 2018. Bd. 125, S. 98–101. Verfügbar unter: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf

Rüeger, Brian, Bettina Gehring, Kurt Alexander Ackermann, and Linda Miesler. 2018. “Willing to Share? When It Comes to Data, Who Will Share What and Why?” Research Features 125: 98–101. https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf.

Rüeger, Brian, et al. “Willing to Share? When It Comes to Data, Who Will Share What and Why?” Research Features, vol. 125, 2018, pp. 98–101, https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf.