| Publication type: | Conference other |
| Type of review: | Peer review (abstract) |
| Title: | Campaigns in the field of health care : how are public health care campaigns managed to effectively reach different cultural areas? |
| Authors: | Schneider Stingelin, Colette Rosenberger Staub, Nicole |
| Conference details: | Jahrestagung 2018 - Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Lugano, 12.-13 April 2018 |
| Issue Date: | 12-Apr-2018 |
| Language: | English |
| Subject (DDC): | 362: Health and social services 659: Advertising and public relations |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11658 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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