Publication type: Conference other
Type of review: Peer review (abstract)
Title: Campaigns in the field of health care : how are public health care campaigns managed to effectively reach different cultural areas?
Authors: Schneider Stingelin, Colette
Rosenberger Staub, Nicole
Conference details: Jahrestagung 2018 - Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Lugano, 12.-13 April 2018
Issue Date: 12-Apr-2018
Language: English
Subject (DDC): 362: Health and social services
659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/11658
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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