Publication type: | Book part |
Type of review: | Editorial review |
Title: | A sustainable approach to social media for businesses |
Authors: | Graf, Sandro Mandl, Teresa Valerie |
DOI: | 10.3218/3558-2 |
Published in: | Social media strategy : a step-by-step guide to building your social business |
Editors of the parent work: | Fuchs, Rainer Lardi, Kamales |
Page(s): | 9 |
Pages to: | 16 |
Issue Date: | 2013 |
Publisher / Ed. Institution: | vdf Hochschulverlag |
Publisher / Ed. Institution: | Zürich |
ISBN: | 978-3-7281-3557-5 978-3-7281-3558-2 |
Language: | English |
Subjects: | Social Media; Business; Strategy |
Subject (DDC): | 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/12771 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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Graf, S., & Mandl, T. V. (2013). A sustainable approach to social media for businesses. In R. Fuchs & K. Lardi (Eds.), Social media strategy : a step-by-step guide to building your social business (pp. 9–16). vdf Hochschulverlag. https://doi.org/10.3218/3558-2
Graf, S. and Mandl, T.V. (2013) ‘A sustainable approach to social media for businesses’, in R. Fuchs and K. Lardi (eds) Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag, pp. 9–16. Available at: https://doi.org/10.3218/3558-2.
S. Graf and T. V. Mandl, “A sustainable approach to social media for businesses,” in Social media strategy : a step-by-step guide to building your social business, R. Fuchs and K. Lardi, Eds. Zürich: vdf Hochschulverlag, 2013, pp. 9–16. doi: 10.3218/3558-2.
GRAF, Sandro und Teresa Valerie MANDL, 2013. A sustainable approach to social media for businesses. In: Rainer FUCHS und Kamales LARDI (Hrsg.), Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag. S. 9–16. ISBN 978-3-7281-3557-5
Graf, Sandro, and Teresa Valerie Mandl. 2013. “A Sustainable Approach to Social Media for Businesses.” In Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Rainer Fuchs and Kamales Lardi, 9–16. Zürich: vdf Hochschulverlag. https://doi.org/10.3218/3558-2.
Graf, Sandro, and Teresa Valerie Mandl. “A Sustainable Approach to Social Media for Businesses.” Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Rainer Fuchs and Kamales Lardi, vdf Hochschulverlag, 2013, pp. 9–16, https://doi.org/10.3218/3558-2.
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