Publication type: Book part
Type of review: Editorial review
Title: Community und Kunde : die Bedeutung von Communities innerhalb des Customer Relationship Management (CRM)
Authors: Rüeger, Brian
Hannich, Frank
Published in: Community Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
Editors of the parent work: Kaul, Helge
Steinmann, Cary
Page(s): 17
Pages to: 32
Issue Date: 2008
Publisher / Ed. Institution: Schäffer-Poeschel
Publisher / Ed. Institution: Stuttgart
ISBN: 978-3-7910-2757-9
Language: German
Subjects: ZMM; Community; CRM; Kunde; Marketing
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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