Publication type: | Book part |
Type of review: | Not specified |
Title: | Marginalie oder Theoriebaustein? Zum Erkenntniswert historischer PR-Forschung |
Authors: | Szyszka, Peter |
Published in: | Auf der Suche nach Identität : PR-Geschichte als Theoriebaustein |
Editors of the parent work: | Szyszka, Peter |
Page(s): | 111 |
Pages to: | 136 |
Issue Date: | 1997 |
Series: | Öffentlichkeitsarbeit/Public Relations und Kommunikationsmanagement |
Series volume: | 6 |
Publisher / Ed. Institution: | Vistas |
Publisher / Ed. Institution: | Berlin |
ISBN: | 3-89158-193-9 978-3-89158-193-3 |
Language: | German |
Subject (DDC): | 659: Advertising and public relations |
URI: | https://digitalcollection.zhaw.ch/handle/11475/14738 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | Applied Linguistics |
Organisational Unit: | Institute of Applied Media Studies (IAM) |
Appears in collections: | Publikationen Angewandte Linguistik |
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