Publication type: Book part
Type of review: Not specified
Title: Marginalie oder Theoriebaustein? Zum Erkenntniswert historischer PR-Forschung
Authors: Szyszka, Peter
Published in: Auf der Suche nach Identität : PR-Geschichte als Theoriebaustein
Editors of the parent work: Szyszka, Peter
Page(s): 111
Pages to: 136
Issue Date: 1997
Series: Öffentlichkeitsarbeit/Public Relations und Kommunikationsmanagement
Series volume: 6
Publisher / Ed. Institution: Vistas
Publisher / Ed. Institution: Berlin
ISBN: 3-89158-193-9
978-3-89158-193-3
Language: German
Subject (DDC): 659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/14738
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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