Publication type: Contribution to magazine or newspaper
Title: Integrierte Kommunikation als Kommunikationsmanagement : Positionen - Probleme - Perspektiven
Authors: Szyszka, Peter
Published in: prmagazin
Volume(Issue): 34
Issue: 12
Page(s): 45
Pages to: 52
Issue Date: 2003
Publisher / Ed. Institution: Rommerskirchen
ISSN: 0342-8702
0015-7759
Language: German
Subject (DDC): 659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/14771
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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