| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework |
| Authors: | Hallier Willi, Christine Melewar, TC |
| Proceedings: | Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world |
| Conference details: | Academy of Marketing Conference 2008, Aberdeen, Scotland, 7-10 July 2008 |
| Issue Date: | 2008 |
| ISBN: | 978-1-901085-94-5 |
| Language: | English |
| Subjects: | Corporate image; Corporate communications; Social media |
| Subject (DDC): | 659: Advertising and public relations |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15660 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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Hallier Willi, C., & Melewar, T. (2008). The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework. Proceedings of the 2008 Academy of Marketing Conference : Reflective Marketing in a Material World.
Hallier Willi, C. and Melewar, T. (2008) ‘The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework’, in Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world.
C. Hallier Willi and T. Melewar, “The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework,” in Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world, 2008.
HALLIER WILLI, Christine und TC MELEWAR, 2008. The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework. In: Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world. Conference paper. 2008. ISBN 978-1-901085-94-5
Hallier Willi, Christine, and TC Melewar. 2008. “The Use of Social Media in Corporate Communication and Its Impact on Corporate Image : A Literature Review and Conceptual Framework.” Conference paper. In Proceedings of the 2008 Academy of Marketing Conference : Reflective Marketing in a Material World.
Hallier Willi, Christine, and TC Melewar. “The Use of Social Media in Corporate Communication and Its Impact on Corporate Image : A Literature Review and Conceptual Framework.” Proceedings of the 2008 Academy of Marketing Conference : Reflective Marketing in a Material World, 2008.
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