| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Dynamic pricing in the subsidized performing arts |
| Authors: | Slembeck, Tilman Labaronne, Leticia |
| Proceedings: | Proceedings 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing |
| Conference details: | 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Edinburgh, UK, 6 September 2013 |
| Issue Date: | 2013 |
| Language: | English |
| Subjects: | Discount price policy; Dynamic pricing; Performing arts |
| Subject (DDC): | 306: Culture |
| Abstract: | Pricing strategies in subsidized performing arts organizations are based mostly on static schemes, with an emphasis on price differentiation. The latter enables them to serve a broad customer base. However, static pricing – that is, fixed prices that are held constant for a specified period of time (e.g., a theater season) – does not allow short-term adjustments in response to temporal market fluctuations. Such adjustments are, in rough terms, what is understood by the broad concept of dynamic pricing. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15746 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Center for Economic Policy (FWP) Center for Arts Management (ZKM) |
| Appears in collections: | Publikationen School of Management and Law |
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