Publication type: | Conference paper |
Type of review: | Peer review (abstract) |
Title: | Women are scaredy-cats and men are conquerors? : gender specifics in financial investments |
Authors: | Hari, Jürg Rawitzer, Heike Pirsch, Elisabeth |
Proceedings: | Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference |
Conference details: | The Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 4-7 July 2016 |
Issue Date: | 2017 |
Series: | Developments in marketing science |
Publisher / Ed. Institution: | Springer |
Language: | English |
Subjects: | Marketing |
Subject (DDC): | 332.6: Investment |
URI: | https://digitalcollection.zhaw.ch/handle/11475/15932 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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Hari, J., Rawitzer, H., & Pirsch, E. (2017). Women are scaredy-cats and men are conquerors? : gender specifics in financial investments. Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.
Hari, J., Rawitzer, H. and Pirsch, E. (2017) ‘Women are scaredy-cats and men are conquerors? : gender specifics in financial investments’, in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer.
J. Hari, H. Rawitzer, and E. Pirsch, “Women are scaredy-cats and men are conquerors? : gender specifics in financial investments,” in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, 2017.
HARI, Jürg, Heike RAWITZER und Elisabeth PIRSCH, 2017. Women are scaredy-cats and men are conquerors? : gender specifics in financial investments. In: Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Conference paper. Springer. 2017
Hari, Jürg, Heike Rawitzer, and Elisabeth Pirsch. 2017. “Women Are Scaredy-Cats and Men Are Conquerors? : Gender Specifics in Financial Investments.” Conference paper. In Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer.
Hari, Jürg, et al. “Women Are Scaredy-Cats and Men Are Conquerors? : Gender Specifics in Financial Investments.” Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Springer, 2017.
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