| Publication type: | Conference other |
| Type of review: | Peer review (abstract) |
| Title: | Loality program benefits : measurement, determinants, impact |
| Authors: | Müller, Steffen Pietrzyk, Sabine |
| Conference details: | 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004 |
| Issue Date: | 2004 |
| Language: | English |
| Subjects: | Loyalty Program; LISREL |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16087 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Müller, S., & Pietrzyk, S. (2004). Loality program benefits : measurement, determinants, impact. 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004.
Müller, S. and Pietrzyk, S. (2004) ‘Loality program benefits : measurement, determinants, impact’, in 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004.
S. Müller and S. Pietrzyk, “Loality program benefits : measurement, determinants, impact,” in 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004, 2004.
MÜLLER, Steffen und Sabine PIETRZYK, 2004. Loality program benefits : measurement, determinants, impact. In: 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004. Conference presentation. 2004
Müller, Steffen, and Sabine Pietrzyk. 2004. “Loality Program Benefits : Measurement, Determinants, Impact.” Conference presentation. In 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004.
Müller, Steffen, and Sabine Pietrzyk. “Loality Program Benefits : Measurement, Determinants, Impact.” 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004, 2004.
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