1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorRüeger, Brian-
dc.contributor.authorHannich, Frank-
dc.date.accessioned2019-03-18T15:28:49Z-
dc.date.available2019-03-18T15:28:49Z-
dc.date.issued2007-
dc.identifier.issn1023-8913de_CH
dc.identifier.issn0255-7673de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/16147-
dc.language.isodede_CH
dc.publisherGallediade_CH
dc.relation.ispartofMarketing & Kommunikationde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleNeue Trends im Customer Relationship Managementde_CH
dc.typeBeitrag in Magazin oder Zeitungde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawNode_CH
zhaw.publication.statuspublishedVersionde_CH
Appears in collections:Publikationen School of Management and Law

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Rüeger, B., & Hannich, F. (2007). Neue Trends im Customer Relationship Management. Marketing & Kommunikation.
Rüeger, B. and Hannich, F. (2007) ‘Neue Trends im Customer Relationship Management’, Marketing & Kommunikation [Preprint].
B. Rüeger and F. Hannich, “Neue Trends im Customer Relationship Management,” Marketing & Kommunikation, 2007.
RÜEGER, Brian und Frank HANNICH, 2007. Neue Trends im Customer Relationship Management. Marketing & Kommunikation. 2007
Rüeger, Brian, and Frank Hannich. 2007. “Neue Trends im Customer Relationship Management.” Marketing & Kommunikation.
Rüeger, Brian, and Frank Hannich. “Neue Trends im Customer Relationship Management.” Marketing & Kommunikation, 2007.


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