| Publication type: | Contribution to magazine or newspaper |
| Title: | Neue Trends im Customer Relationship Management |
| Authors: | Rüeger, Brian Hannich, Frank |
| Published in: | Marketing & Kommunikation |
| Issue Date: | 2007 |
| Publisher / Ed. Institution: | Galledia |
| ISSN: | 1023-8913 0255-7673 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16147 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Rüeger, B., & Hannich, F. (2007). Neue Trends im Customer Relationship Management. Marketing & Kommunikation.
Rüeger, B. and Hannich, F. (2007) ‘Neue Trends im Customer Relationship Management’, Marketing & Kommunikation [Preprint].
B. Rüeger and F. Hannich, “Neue Trends im Customer Relationship Management,” Marketing & Kommunikation, 2007.
RÜEGER, Brian und Frank HANNICH, 2007. Neue Trends im Customer Relationship Management. Marketing & Kommunikation. 2007
Rüeger, Brian, and Frank Hannich. 2007. “Neue Trends im Customer Relationship Management.” Marketing & Kommunikation.
Rüeger, Brian, and Frank Hannich. “Neue Trends im Customer Relationship Management.” Marketing & Kommunikation, 2007.
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