What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions

Hari, Jürg; Meili, C.; Stros, M.; Petkovic, M.

Publication type:	Conference paper
Type of review:	No review
Title:	What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions
Authors:	Hari, Jürg Meili, C. Stros, M. Petkovic, M.
Proceedings:	Proceedings Academy of Marketing 2010
Conference details:	Academy of Marketing Conference 2010, Coventry, United Kingdom, 6-8 July 2010
Issue Date:	2010
Language:	English
Subjects:	Verkauf; First impression
Subject (DDC):	658.8: Marketing management
URI:	https://digitalcollection.zhaw.ch/handle/11475/16256
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

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Hari, J., Meili, C., Stros, M., & Petkovic, M. (2010). What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions. Proceedings Academy of Marketing 2010.

Hari, J. et al. (2010) ‘What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions’, in Proceedings Academy of Marketing 2010.

J. Hari, C. Meili, M. Stros, and M. Petkovic, “What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions,” in Proceedings Academy of Marketing 2010, 2010.

HARI, Jürg, C. MEILI, M. STROS und M. PETKOVIC, 2010. What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions. In: Proceedings Academy of Marketing 2010. Conference paper. 2010

Hari, Jürg, C. Meili, M. Stros, and M. Petkovic. 2010. “What Counts in Personal Selling : Corporate Image, Corporate Function or Corporate Representative? Two Experiments on First Impressions.” Conference paper. In Proceedings Academy of Marketing 2010.

Hari, Jürg, et al. “What Counts in Personal Selling : Corporate Image, Corporate Function or Corporate Representative? Two Experiments on First Impressions.” Proceedings Academy of Marketing 2010, 2010.