Publication type: | Conference paper |
Type of review: | No review |
Title: | What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions |
Authors: | Hari, Jürg Meili, C. Stros, M. Petkovic, M. |
Proceedings: | Proceedings Academy of Marketing 2010 |
Conference details: | Academy of Marketing Conference 2010, Coventry, United Kingdom, 6-8 July 2010 |
Issue Date: | 2010 |
Language: | English |
Subjects: | Verkauf; First impression |
Subject (DDC): | 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/16256 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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Hari, J., Meili, C., Stros, M., & Petkovic, M. (2010). What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions. Proceedings Academy of Marketing 2010.
Hari, J. et al. (2010) ‘What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions’, in Proceedings Academy of Marketing 2010.
J. Hari, C. Meili, M. Stros, and M. Petkovic, “What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions,” in Proceedings Academy of Marketing 2010, 2010.
HARI, Jürg, C. MEILI, M. STROS und M. PETKOVIC, 2010. What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions. In: Proceedings Academy of Marketing 2010. Conference paper. 2010
Hari, Jürg, C. Meili, M. Stros, and M. Petkovic. 2010. “What Counts in Personal Selling : Corporate Image, Corporate Function or Corporate Representative? Two Experiments on First Impressions.” Conference paper. In Proceedings Academy of Marketing 2010.
Hari, Jürg, et al. “What Counts in Personal Selling : Corporate Image, Corporate Function or Corporate Representative? Two Experiments on First Impressions.” Proceedings Academy of Marketing 2010, 2010.
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