Publication type: Book part
Type of review: Editorial review
Title: Graphic modes
Authors: Weber, Wibke
Engebretsen, Martin
Published in: Handbook of language and media
Editors of the parent work: Cotter, Colleen
Perrin, Daniel
Page(s): 277
Pages to: 295
Issue Date: 2018
Publisher / Ed. Institution: Routledge
Publisher / Ed. Institution: London
ISBN: 9781138014176
9781315673134
Language: English
Subject (DDC): 302: Social interaction
700: The arts and entertainment
Abstract: We write to store, to understand, and to communicate; and we visualize to store, to understand, and to communicate. However, we do this in different ways and with different outcomes. In verbal language we choose between different word classes, lexemes, and grammatical rules to produce sentences. In visual language, we use graphic means, for instance color, shape, size, and space. This chapter focuses on analytical approaches to visual communication with particular emphasis on data visualizations as graphical representations of various types of data.
URI: https://digitalcollection.zhaw.ch/handle/11475/1626
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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Weber, W., & Engebretsen, M. (2018). Graphic modes. In C. Cotter & D. Perrin (Eds.), Handbook of language and media (pp. 277–295). Routledge.
Weber, W. and Engebretsen, M. (2018) ‘Graphic modes’, in C. Cotter and D. Perrin (eds) Handbook of language and media. London: Routledge, pp. 277–295.
W. Weber and M. Engebretsen, “Graphic modes,” in Handbook of language and media, C. Cotter and D. Perrin, Eds. London: Routledge, 2018, pp. 277–295.
WEBER, Wibke und Martin ENGEBRETSEN, 2018. Graphic modes. In: Colleen COTTER und Daniel PERRIN (Hrsg.), Handbook of language and media. London: Routledge. S. 277–295. ISBN 9781138014176
Weber, Wibke, and Martin Engebretsen. 2018. “Graphic Modes.” In Handbook of Language and Media, edited by Colleen Cotter and Daniel Perrin, 277–95. London: Routledge.
Weber, Wibke, and Martin Engebretsen. “Graphic Modes.” Handbook of Language and Media, edited by Colleen Cotter and Daniel Perrin, Routledge, 2018, pp. 277–95.


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