| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Service dominant logic : its past, present and future impact on marketing thought |
| Authors: | Ehrenthal, Joachim |
| Proceedings: | Challenging the bounds of marketing thought AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013 |
| Editors of the parent work: | Rindfleisch, Aric Burroughs, Jim |
| Volume(Issue): | 24 |
| Issue: | 15.02.2013 |
| Conference details: | AMA Winter Marketing Educators Conference 2013, Las Vegas, USA, 15-17 February 2013 |
| Issue Date: | 2013 |
| Publisher / Ed. Institution: | Curran Associates |
| Publisher / Ed. Institution: | Red Hook |
| ISBN: | 978-1-62748-887-7 |
| ISSN: | 1054-0806 |
| Language: | German |
| Subjects: | Logic; Service; Marketing; Impact |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Since its formal introduction into the marketing discipline in 2004 by Vargo and Lusch, Service Dominant Logic has received extraordinary attention in marketing and other disciplines. In order to advance the development of Service Dominant Logic and to facilitate its application, this paper reviews the literature published on Service Dominant Logic as identified in Google Scholar 2004-2011 in a sample of 1294 publications. Following Brinberg and McGrath (1985), three main study characteristics are reviewed for each publication: the content domain, the methodological domain, and the substantive domain. Mapping the scientific landscape, this article clarifies the context for dialogue and debate on Service Dominant Logic and guides future applications and advances of Service Dominant Logic. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16653 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Organizational Viability (IOV) |
| Appears in collections: | Publikationen School of Management and Law |
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Ehrenthal, J. (2013). Service dominant logic : its past, present and future impact on marketing thought [Conference paper]. In A. Rindfleisch & J. Burroughs (eds.), Challenging the bounds of marketing thought AMA Winter Marketing Educators’ Conference 2013 ; AMA educators’ proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013 (Vol. 24, Issue 15.02.2013). Curran Associates.
Ehrenthal, J. (2013) ‘Service dominant logic : its past, present and future impact on marketing thought’, in A. Rindfleisch and J. Burroughs (eds) Challenging the bounds of marketing thought AMA Winter Marketing Educators” Conference 2013 ; AMA educators” proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013. Red Hook: Curran Associates.
J. Ehrenthal, “Service dominant logic : its past, present and future impact on marketing thought,” in Challenging the bounds of marketing thought AMA Winter Marketing Educators’ Conference 2013 ; AMA educators’ proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013, 2013, vol. 24, no. 15.02.2013.
EHRENTHAL, Joachim, 2013. Service dominant logic : its past, present and future impact on marketing thought. In: Aric RINDFLEISCH und Jim BURROUGHS (Hrsg.), Challenging the bounds of marketing thought AMA Winter Marketing Educators‘ Conference 2013 ; AMA educators‘ proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013. Conference paper. Red Hook: Curran Associates. 2013. ISBN 978-1-62748-887-7
Ehrenthal, Joachim. 2013. “Service dominant logic : its past, present and future impact on marketing thought.” Conference paper. In Challenging the bounds of marketing thought AMA Winter Marketing Educators’ Conference 2013 ; AMA educators’ proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013, edited by Aric Rindfleisch and Jim Burroughs. Vol. 24. Red Hook: Curran Associates.
Ehrenthal, Joachim. “Service dominant logic : its past, present and future impact on marketing thought.” Challenging the bounds of marketing thought AMA Winter Marketing Educators’ Conference 2013 ; AMA educators’ proceedings Volume 24 ; Las Vegas, Nevada, USA, 15-17 February 2013, edited by Aric Rindfleisch and Jim Burroughs, vol. 24, no. 15.02.2013, Curran Associates, 2013.
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