Publication type: Book part
Type of review: No review
Title: Costumer Insight Manager : interne Spezialisten im Dienste der Marktforschung
Authors: Müller, Steffen
Graf, Sandro
Published in: Jobprofile im Marketing
Page(s): 7
Pages to: 18
Issue Date: 2015
Series: SML essentials
Series volume: 4
Publisher / Ed. Institution: vdf Hochschulverlag
Publisher / Ed. Institution: Zürich
ISBN: 978-3-7281-3701-2
Language: German
Subjects: Customer Insight Manager; Marketing; Marktforschung; Jobprofil
Subject (DDC): 658.8: Marketing management
Abstract: Customer Insight Manager nehmen eine zentrale Rolle in der Analyse und Planungsphase ein. Sie versorgen insbesondere Product, Pricing und Key Account Manager mit kundenbezogenen Informationen – den Customer Insights. Oft sind sie in der Marktforschung angesiedelt und spezialisieren sich in diesem Gebiet weiter.
URI: https://digitalcollection.zhaw.ch/handle/11475/16978
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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