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Publication type: Working paper – expertise – study
Title: Forschungskooperation Wirkung von Briefpost
Authors: Hannich, Frank
Müller, Salome
DOI: 10.21256/zhaw-3259
Extent: 36
Issue Date: 2013
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: German
Subjects: Wirkung Briefpost; Mailings; Kontakthäufigkeit; Kundenbeziehung
Subject (DDC): 658.8: Marketing management
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Marketing

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