| Publication type: | Working paper – expertise – study |
| Title: | Kundenbeziehungsmanagement in der Schweizer Assekuranz : aktueller Stand, Herausforderungen, Risiken und Trends |
| Authors: | Lucas, André Mussak, Pirmin |
| Issue Date: | 2013 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | German |
| Subjects: | Kundenbeziehungsmanagement; Schweizer Assekuranz; Customer Relationship Management; Versicherungsbranche |
| Subject (DDC): | 332.38: Insurances |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17142 |
| License (according to publishing contract): | Not specified |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Risk & Insurance (IRI) |
| Appears in collections: | Banking, Finance, Insurance |
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