Publication type: Working paper – expertise – study
Title: Kundenbeziehungsmanagement in der Schweizer Assekuranz : aktueller Stand, Herausforderungen, Risiken und Trends
Authors: Lucas, André
Mussak, Pirmin
Issue Date: 2013
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: German
Subjects: Kundenbeziehungsmanagement; Schweizer Assekuranz; Customer Relationship Management; Versicherungsbranche
Subject (DDC): 332.38: Insurances
URI: https://digitalcollection.zhaw.ch/handle/11475/17142
License (according to publishing contract): Not specified
Departement: School of Management and Law
Organisational Unit: Institute for Risk & Insurance (IRI)
Appears in collections:Banking, Finance, Insurance

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