Publication type: Conference paper
Type of review: Peer review (publication)
Title: Towards a semiotics of data visualization : an inventory of graphic resources
Authors: Weber, Wibke
et. al: No
DOI: 10.1109/IV.2019.0006
Proceedings: Information Visualisation : Biomedical Visualization and Geometric Modelling & Imaging
Pages: 323
Pages to: 328
Conference details: 23rd International Conference Information Visualisation (IV), Paris, 2-5 July 2019
Issue Date: 2019
Publisher / Ed. Institution: IEEE
ISBN: 978-1-7281-2838-2
978-1-7281-2839-9
Language: English
Subjects: Data visualization; Journalism; Social semiotics; Multimodality; Graphic resources
Subject (DDC): 000: Generalities and science
070: News media, journalism and publishing
Abstract: This paper outlines a framework for the analysis of data visualizations. Investigating the semiotic potentials of data visualizations means that we first have to inventorize what is within them. Using a social semiotic approach, the paper collates the graphic resources and modes deployed in data visualizations, their affordances and communicative tasks. The framework combines theoretical considerations and empirical research. It is based on both a thorough literature review of relevant publications in the field of data visualization and visual communication and an analysis of a corpus of data visualizations taken from journalism. The aim of the paper is to link the aesthetic form to its social meaning in a specific context. The framework advances understanding of how semiotic resources shape the meaning of a data visualization.
URI: https://digitalcollection.zhaw.ch/handle/11475/18094
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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