| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Multi-layered visual realities : the image-image relationship |
| Authors: | Rall, Hans-Martin Weber, Wibke Reinhuber, Elke Harzenmoser, Deborah |
| et. al: | No |
| DOI: | 10.15323/techart.2019.11.6.4.16 |
| Published in: | TECHART : Journal of Arts and Imaging Science |
| Volume(Issue): | 6 |
| Issue: | 4 |
| Page(s): | 16 |
| Pages to: | 27 |
| Issue Date: | 30-Nov-2019 |
| Publisher / Ed. Institution: | Chung-Ang University |
| ISSN: | 2288-9248 |
| Language: | English |
| Subjects: | Multi-layered images; Animation; Augmented reality; Image-image relationship |
| Subject (DDC): | 000: Generalities and science |
| Abstract: | This paper deals with a visual phenomenon that is becoming increasingly relevant: the multi-layeredness of images. With the advent of augmented reality, we can observe how our real environment and the screen are enhanced by additional layers so that the images turn into multi-images. By multi-layered images, we understand one or more additional layers that are implemented over the first image (real environment) or the first screen by using different techniques such as picture-in-picture features, animation and animated graphics, parallax effects, stylistic references, holograms, or second screen viewing with mobile devices and AR apps. However, little attention has been paid to this phenomenon in visual communication studies. This article is intended as a first step towards closing this gap. The theoretical backdrop for our investigation is the reality-virtuality-continuum defined by Milgram and Kishino and the studies and theoretical literature that deal with the image-text relationship. We present a heuristic model of image-image relationship that is based on the main categories of elaboration and extension. In two case studies, we analyzed the image-image relationship in non-fiction genres (documentary and journalism), and developed a preliminary taxonomy. The aim of this paper is to better understand the image-image relationship of multi-layered images in real and augmented environments. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18952 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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Rall, H.-M., Weber, W., Reinhuber, E., & Harzenmoser, D. (2019). Multi-layered visual realities : the image-image relationship. TECHART : Journal of Arts and Imaging Science, 6(4), 16–27. https://doi.org/10.15323/techart.2019.11.6.4.16
Rall, H.-M. et al. (2019) ‘Multi-layered visual realities : the image-image relationship’, TECHART : Journal of Arts and Imaging Science, 6(4), pp. 16–27. Available at: https://doi.org/10.15323/techart.2019.11.6.4.16.
H.-M. Rall, W. Weber, E. Reinhuber, and D. Harzenmoser, “Multi-layered visual realities : the image-image relationship,” TECHART : Journal of Arts and Imaging Science, vol. 6, no. 4, pp. 16–27, Nov. 2019, doi: 10.15323/techart.2019.11.6.4.16.
RALL, Hans-Martin, Wibke WEBER, Elke REINHUBER und Deborah HARZENMOSER, 2019. Multi-layered visual realities : the image-image relationship. TECHART : Journal of Arts and Imaging Science. 30 November 2019. Bd. 6, Nr. 4, S. 16–27. DOI 10.15323/techart.2019.11.6.4.16
Rall, Hans-Martin, Wibke Weber, Elke Reinhuber, and Deborah Harzenmoser. 2019. “Multi-Layered Visual Realities : The Image-Image Relationship.” TECHART : Journal of Arts and Imaging Science 6 (4): 16–27. https://doi.org/10.15323/techart.2019.11.6.4.16.
Rall, Hans-Martin, et al. “Multi-Layered Visual Realities : The Image-Image Relationship.” TECHART : Journal of Arts and Imaging Science, vol. 6, no. 4, Nov. 2019, pp. 16–27, https://doi.org/10.15323/techart.2019.11.6.4.16.
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