1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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DC FieldValueLanguage
dc.contributor.authorHüttermann, Marcel-
dc.contributor.authorKunkel, Thilo-
dc.date.accessioned2020-10-01T15:52:59Z-
dc.date.available2020-10-01T15:52:59Z-
dc.date.issued2019-11-07-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/20558-
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc305: Personengruppen (Alter, Herkunft, Geschlecht, Einkommen)de_CH
dc.subject.ddc306: Kulturde_CH
dc.titleThe critical role of gender when examining transactional and non-transactional fan engagementde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.details17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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Hüttermann, M., & Kunkel, T. (2019, November 7). The critical role of gender when examining transactional and non-transactional fan engagement. 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
Hüttermann, M. and Kunkel, T. (2019) ‘The critical role of gender when examining transactional and non-transactional fan engagement’, in 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
M. Hüttermann and T. Kunkel, “The critical role of gender when examining transactional and non-transactional fan engagement,” in 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019, Nov. 2019.
HÜTTERMANN, Marcel und Thilo KUNKEL, 2019. The critical role of gender when examining transactional and non-transactional fan engagement. In: 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019. Conference presentation. 7 November 2019
Hüttermann, Marcel, and Thilo Kunkel. 2019. “The Critical Role of Gender When Examining Transactional and Non-Transactional Fan Engagement.” Conference presentation. In 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
Hüttermann, Marcel, and Thilo Kunkel. “The Critical Role of Gender When Examining Transactional and Non-Transactional Fan Engagement.” 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019, 2019.


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