Publication type: | Conference other |
Type of review: | Peer review (abstract) |
Title: | The critical role of gender when examining transactional and non-transactional fan engagement |
Authors: | Hüttermann, Marcel Kunkel, Thilo |
et. al: | No |
Conference details: | 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019 |
Issue Date: | 7-Nov-2019 |
Language: | English |
Subject (DDC): | 305: Groups (age, origine, gender, income) 306: Culture |
URI: | https://digitalcollection.zhaw.ch/handle/11475/20558 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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Hüttermann, M., & Kunkel, T. (2019, November 7). The critical role of gender when examining transactional and non-transactional fan engagement. 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
Hüttermann, M. and Kunkel, T. (2019) ‘The critical role of gender when examining transactional and non-transactional fan engagement’, in 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
M. Hüttermann and T. Kunkel, “The critical role of gender when examining transactional and non-transactional fan engagement,” in 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019, Nov. 2019.
HÜTTERMANN, Marcel und Thilo KUNKEL, 2019. The critical role of gender when examining transactional and non-transactional fan engagement. In: 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019. Conference presentation. 7 November 2019
Hüttermann, Marcel, and Thilo Kunkel. 2019. “The Critical Role of Gender When Examining Transactional and Non-Transactional Fan Engagement.” Conference presentation. In 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019.
Hüttermann, Marcel, and Thilo Kunkel. “The Critical Role of Gender When Examining Transactional and Non-Transactional Fan Engagement.” 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019, 2019.
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