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dc.contributor.authorWhitehouse, Marlies-
dc.date.accessioned2021-01-07T14:24:29Z-
dc.date.available2021-01-07T14:24:29Z-
dc.date.issued2020-09-16-
dc.identifier.urihttps://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdfde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/21208-
dc.description.abstractOver the last three decades, writing in the financial world has been affected by financial crises and a fundamental technological change. What used to be diligent text crafting with relaxed deadlines has turned into high-speed text production with transient digial media. Texts are outdated within a few days, hours, or even minutes. Moreover, the relentless introduction of additional guidelines and rules in the aftermath of the financial crisis 2007 has become a straightjacket for the writers. In my presentation, I discuss the consequences of this digital literacy shift for professional writers in the domain of finance and its impact on society at large. By doing so, I draw on 25 years of ethnographic field research and a large corpus of financial texts, collected between 1990 and 2019. This data allows for the longitudinal study of writing practices with regard to the financial community. Long-term ethnographic content analysis is combined with pragmatic text analysis to describe the gradual change in text production and text products. I begin the presentation by defining two key concepts: financial literacy and context awareness (part 1). Based on a long-term qualitative English, Japanese, and German corpus from transdisciplinary research projects in the field of financial communication (part 2), I use pragmatic text analysis (part 3) to discuss which consequences the digital literacy shift has for relevant parts of the target readers and what the social costs of this shift can be (part 4). I conclude by outlining research based measures that can improve the communicative potential of financial text products (part 5).de_CH
dc.language.isoende_CH
dc.publisherNorwegian University of Science and Technologyde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc418: Gebrauch der Standardsprachede_CH
dc.titleProfessional writing in times of high-speed mass text production : the case of financede_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.conference.details10th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Digital Conference, 16-17 September 2020de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.start101de_CH
zhaw.parentwork.editorSarangi, Srikant-
zhaw.parentwork.editorGilstad, Heidi-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsALAPP 2020 : Programme & Abstractsde_CH
zhaw.webfeedProfessional Literacyde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen Angewandte Linguistik

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Whitehouse, M. (2020). Professional writing in times of high-speed mass text production : the case of finance [Conference paper]. In S. Sarangi & H. Gilstad (Eds.), ALAPP 2020 : Programme & Abstracts (p. 101). Norwegian University of Science and Technology. https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf
Whitehouse, M. (2020) ‘Professional writing in times of high-speed mass text production : the case of finance’, in S. Sarangi and H. Gilstad (eds) ALAPP 2020 : Programme & Abstracts. Norwegian University of Science and Technology, p. 101. Available at: https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf.
M. Whitehouse, “Professional writing in times of high-speed mass text production : the case of finance,” in ALAPP 2020 : Programme & Abstracts, Sep. 2020, p. 101. [Online]. Available: https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf
WHITEHOUSE, Marlies, 2020. Professional writing in times of high-speed mass text production : the case of finance. In: Srikant SARANGI und Heidi GILSTAD (Hrsg.), ALAPP 2020 : Programme & Abstracts [online]. Conference paper. Norwegian University of Science and Technology. 16 September 2020. S. 101. Verfügbar unter: https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf
Whitehouse, Marlies. 2020. “Professional Writing in Times of High-Speed Mass Text Production : The Case of Finance.” Conference paper. In ALAPP 2020 : Programme & Abstracts, edited by Srikant Sarangi and Heidi Gilstad, 101. Norwegian University of Science and Technology. https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf.
Whitehouse, Marlies. “Professional Writing in Times of High-Speed Mass Text Production : The Case of Finance.” ALAPP 2020 : Programme & Abstracts, edited by Srikant Sarangi and Heidi Gilstad, Norwegian University of Science and Technology, 2020, p. 101, https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf.


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