Publication type: Conference other
Type of review: Peer review (abstract)
Title: How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity
Authors: Reimann, Olivier
Thomas, Oliver
Kucza, Gunther
Schuppisser, Stefan
et. al: No
Conference details: 20th European Academy of Management (EURAM) Annual Conference, Dublin, Ireland, 4-6 December 2020
Issue Date: 2020
Language: English
Subject (DDC): 306.48: Free time and tourism
658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in collections:Publikationen School of Management and Law

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