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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-2402
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dc.contributor.authorZumstein, Darius-
dc.contributor.authorOswald, Carmen-
dc.contributor.authorGasser, Marc-
dc.contributor.authorLutz, Rita-
dc.contributor.authorSchoepf, Alex-
dc.date.accessioned2021-03-08T16:55:43Z-
dc.date.available2021-03-08T16:55:43Z-
dc.date.issued2021-02-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/21947-
dc.format.extent37de_CH
dc.language.isoende_CH
dc.publisherZHAW Zürcher Hochschule für Angewandte Wissenschaftende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleMarketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2Bde_CH
dc.typeWorking Paper – Gutachten – Studiede_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.publisher.placeWinterthurde_CH
dc.identifier.doi10.21256/zhaw-2402-
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.funding.zhawMarketing Automation Report 2021de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Marketing

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Zumstein, D., Oswald, C., Gasser, M., Lutz, R., & Schoepf, A. (2021). Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2402
Zumstein, D. et al. (2021) Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-2402.
D. Zumstein, C. Oswald, M. Gasser, R. Lutz, and A. Schoepf, “Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B,” ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, Feb. 2021. doi: 10.21256/zhaw-2402.
ZUMSTEIN, Darius, Carmen OSWALD, Marc GASSER, Rita LUTZ und Alex SCHOEPF, 2021. Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Zumstein, Darius, Carmen Oswald, Marc Gasser, Rita Lutz, and Alex Schoepf. 2021. “Marketing Automation Report 2021 : Lead Generation and Lead Qualification through Data-Driven Marketing in B2B.” Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2402.
Zumstein, Darius, et al. Marketing Automation Report 2021 : Lead Generation and Lead Qualification through Data-Driven Marketing in B2B. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Feb. 2021, https://doi.org/10.21256/zhaw-2402.


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