Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-22529| Publication type: | Conference paper |
| Type of review: | Peer review (publication) |
| Title: | Harnessing a hidden power : international corporate communications, translators and translatorial agency |
| Authors: | Massey, Gary Wieder, Regine |
| et. al: | No |
| DOI: | 10.21256/zhaw-22529 |
| Conference details: | 14th GEM&L International Workshop on Management & Language, Strasbourg (online), 10-12 May 2021 |
| Issue Date: | 11-May-2021 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Language: | English |
| Subjects: | Organization studies; Translation studies; Professional translators; International corporate communications; Communicative constituency of organizations (CCO); Organizational communication; Translatorial agency; Agentic translation; Strategic communication management; Translation; Paraprofessional translators |
| Subject (DDC): | 418.02: Translating and interpreting 658.45: Corporate communications |
| Abstract: | Organizations that operate internationally are challenged to manage communication strategically across different cultures and languages. Key competences that help develop and transmit strategic corporate messages aligned with senders’ intentions and receivers’ cultural embeddedness are not systematically utilized. Translators traditionally possess many of these, but the current mechanistic view of communication management and translation service provision place translators too far downstream in the communication design and production chain.. Recent research from Organization Studies and Translation Studies indicates that translators can be a valuable asset, but they are insufficiently integrated in planning and design. In particular, professional translators’ agency is constrained by self-concept issues and linear, top-down corporate communciation and translation service provision models that inhibit their much-needed iterative, interactive involvement in developing and conveying identities and strategic messages within and for the organizations using theirn services. |
| Further description: | Reviewed and adapted presentation of revised paper submitted for cancelled 2020 GEM&L Conference (https://digitalcollection.zhaw.ch/handle/11475/20413). |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/22529 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Translation and Interpreting (IUED) |
| Appears in collections: | Publikationen Angewandte Linguistik |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2021_Massey-Wieder_Harnessing-a-hidden-power.pdf | 168.89 kB | Adobe PDF |  View/Open |
Show full item record
Massey, G., & Wieder, R. (2021, May 11). Harnessing a hidden power : international corporate communications, translators and translatorial agency. 14th GEM&L International Workshop on Management & Language, Strasbourg (Online), 10-12 May 2021. https://doi.org/10.21256/zhaw-22529
Massey, G. and Wieder, R. (2021) ‘Harnessing a hidden power : international corporate communications, translators and translatorial agency’, in 14th GEM&L International Workshop on Management & Language, Strasbourg (online), 10-12 May 2021. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-22529.
G. Massey and R. Wieder, “Harnessing a hidden power : international corporate communications, translators and translatorial agency,” in 14th GEM&L International Workshop on Management & Language, Strasbourg (online), 10-12 May 2021, May 2021. doi: 10.21256/zhaw-22529.
MASSEY, Gary und Regine WIEDER, 2021. Harnessing a hidden power : international corporate communications, translators and translatorial agency. In: 14th GEM&L International Workshop on Management & Language, Strasbourg (online), 10-12 May 2021. Conference paper. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. 11 Mai 2021
Massey, Gary, and Regine Wieder. 2021. “Harnessing a Hidden Power : International Corporate Communications, Translators and Translatorial Agency.” Conference paper. In 14th GEM&L International Workshop on Management & Language, Strasbourg (Online), 10-12 May 2021. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-22529.
Massey, Gary, and Regine Wieder. “Harnessing a Hidden Power : International Corporate Communications, Translators and Translatorial Agency.” 14th GEM&L International Workshop on Management & Language, Strasbourg (Online), 10-12 May 2021, ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2021, https://doi.org/10.21256/zhaw-22529.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.