| Publication type: | Conference paper |
| Type of review: | Peer review (publication) |
| Title: | A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management |
| Authors: | Gadgil, Maya Guhl, Selina Björck, Albena |
| et. al: | No |
| DOI: | 10.15444/GFMC2021.04.02.01 |
| Proceedings: | Proceedings of the Global Fashion Management Conference 2021 |
| Page(s): | 231 |
| Pages to: | 235 |
| Conference details: | Global Fashion Management Conference, Seoul, Korea, 5-7 November 2021 |
| Issue Date: | 2021 |
| Publisher / Ed. Institution: | Global Alliance of Marketing & Management Associations |
| ISSN: | 2288-825X |
| Language: | English |
| Subjects: | Business ecosystem; Customer experience management; Customer-centricity; Innovative strategy; Luxury management |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | This study will provide insight into the mechanisms of a luxury ecosystem and its potential to enhance customer experience management. Ecosystems are built in collaboration with various partners that share a common vision. Luxury experiences have to be managed, to ensure that the search of luxury consumers for pleasure, emotions, uniqueness and consid- eration are fullfilled. Preliminary results show that an adapted luxury ecosystem model, based on customer-centricity, epitomizes an innovative strategic approach for customer experience management. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/24068 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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Gadgil, M., Guhl, S., & Björck, A. (2021). A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management [Conference paper]. Proceedings of the Global Fashion Management Conference 2021, 231–235. https://doi.org/10.15444/GFMC2021.04.02.01
Gadgil, M., Guhl, S. and Björck, A. (2021) ‘A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management’, in Proceedings of the Global Fashion Management Conference 2021. Global Alliance of Marketing & Management Associations, pp. 231–235. Available at: https://doi.org/10.15444/GFMC2021.04.02.01.
M. Gadgil, S. Guhl, and A. Björck, “A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management,” in Proceedings of the Global Fashion Management Conference 2021, 2021, pp. 231–235. doi: 10.15444/GFMC2021.04.02.01.
GADGIL, Maya, Selina GUHL und Albena BJÖRCK, 2021. A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management. In: Proceedings of the Global Fashion Management Conference 2021. Conference paper. Global Alliance of Marketing & Management Associations. 2021. S. 231–235
Gadgil, Maya, Selina Guhl, and Albena Björck. 2021. “A Conceptual Study Customer-Centric Luxury Ecosystems : An Innovative Strategic Approach for Luxury Customer Experience Management.” Conference paper. In Proceedings of the Global Fashion Management Conference 2021, 231–35. Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GFMC2021.04.02.01.
Gadgil, Maya, et al. “A Conceptual Study Customer-Centric Luxury Ecosystems : An Innovative Strategic Approach for Luxury Customer Experience Management.” Proceedings of the Global Fashion Management Conference 2021, Global Alliance of Marketing & Management Associations, 2021, pp. 231–35, https://doi.org/10.15444/GFMC2021.04.02.01.
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