Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-24634
Publication type: | Conference poster |
Type of review: | Not specified |
Title: | Explaining modal split by a top-down, lifestyle-based segmentation approach : evidence from a Swiss tracking study |
Authors: | Tomic, Uros Schoeman, Beaumont Tchervenkov, Christopher Molloy, Joseph Dubernet, Thibaut Castro, Alberto Götschi, Thomas Hintermann, Beat Axhausen, Kay |
et. al: | Yes |
DOI: | 10.21256/zhaw-24634 |
Conference details: | 7th SCCER Mobility Annual Conference, Online, 23 November 2020 |
Issue Date: | 23-Nov-2020 |
Publisher / Ed. Institution: | Swiss Competence Center for Energy Research |
Language: | English |
Subject (DDC): | 380: Transportation |
Abstract: | Based on the tracking data from the first of the two tracking months (observation phase) and the surveys conducted within the MOBIS project [1] we investigate the effect of Otte’s top‐down, lifestyle‐based segmentation approach [2] on the share of car, public transport, bike and foot in the total average daily distance travelled. Results of a linear regression analysis show that when controlled for income, education, age and gender belonging to the group of home‐centred has a positive effect on the car share, while it has a negative effect on the share of public transport. Other lifestyles from the Otte typology do not have a significant effect on the share of transportation modes in the total average daily distance travelled. For designing tailored interventions, our results suggest that home‐centred are an appropriate target group for campaigns to reduce their car use and promote the use of other, more sustainable means of transport. |
URI: | https://digitalcollection.zhaw.ch/handle/11475/24634 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Engineering |
Organisational Unit: | Institute of Sustainable Development (INE) |
Published as part of the ZHAW project: | MOBIS: Förderung des nachhaltigen Mobilitätsverhaltens mittels Mobility Pricing und informationaler Anreize |
Appears in collections: | Publikationen School of Engineering |
Files in This Item:
File | Description | Size | Format | |
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2020_Tomic-etal_Explaining-modal-split_SCCER.pdf | 343.88 kB | Adobe PDF | View/Open |
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Tomic, U., Schoeman, B., Tchervenkov, C., Molloy, J., Dubernet, T., Castro, A., Götschi, T., Hintermann, B., & Axhausen, K. (2020, November 23). Explaining modal split by a top-down, lifestyle-based segmentation approach : evidence from a Swiss tracking study. 7th SCCER Mobility Annual Conference, Online, 23 November 2020. https://doi.org/10.21256/zhaw-24634
Tomic, U. et al. (2020) ‘Explaining modal split by a top-down, lifestyle-based segmentation approach : evidence from a Swiss tracking study’, in 7th SCCER Mobility Annual Conference, Online, 23 November 2020. Swiss Competence Center for Energy Research. Available at: https://doi.org/10.21256/zhaw-24634.
U. Tomic et al., “Explaining modal split by a top-down, lifestyle-based segmentation approach : evidence from a Swiss tracking study,” in 7th SCCER Mobility Annual Conference, Online, 23 November 2020, Nov. 2020. doi: 10.21256/zhaw-24634.
TOMIC, Uros, Beaumont SCHOEMAN, Christopher TCHERVENKOV, Joseph MOLLOY, Thibaut DUBERNET, Alberto CASTRO, Thomas GÖTSCHI, Beat HINTERMANN und Kay AXHAUSEN, 2020. Explaining modal split by a top-down, lifestyle-based segmentation approach : evidence from a Swiss tracking study. In: 7th SCCER Mobility Annual Conference, Online, 23 November 2020. Conference poster. Swiss Competence Center for Energy Research. 23 November 2020
Tomic, Uros, Beaumont Schoeman, Christopher Tchervenkov, Joseph Molloy, Thibaut Dubernet, Alberto Castro, Thomas Götschi, Beat Hintermann, and Kay Axhausen. 2020. “Explaining Modal Split by a Top-down, Lifestyle-Based Segmentation Approach : Evidence from a Swiss Tracking Study.” Conference poster. In 7th SCCER Mobility Annual Conference, Online, 23 November 2020. Swiss Competence Center for Energy Research. https://doi.org/10.21256/zhaw-24634.
Tomic, Uros, et al. “Explaining Modal Split by a Top-down, Lifestyle-Based Segmentation Approach : Evidence from a Swiss Tracking Study.” 7th SCCER Mobility Annual Conference, Online, 23 November 2020, Swiss Competence Center for Energy Research, 2020, https://doi.org/10.21256/zhaw-24634.
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