What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities

Lechner, Verena; Weber, Wibke; Grabner, Helmut; Obrist, Dario

Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities
Authors:	Lechner, Verena Weber, Wibke Grabner, Helmut Obrist, Dario
et. al:	No
Conference details:	SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022
Issue Date:	22-Apr-2022
Language:	German English
Subjects:	Visuelle Kommunikation; Computer vision; Social Media
Subject (DDC):	302.23: Media
Abstract:	Instagram users including professional communicators at universities aim for the highest possible number of likes for their posts to get publicity. Thus, knowing what makes an image worth a like becomes part of professional communication skills. In an ongoing project funded by the Digital Futures Fund (an initiative of ZHAW), we investigate why images get liked on Instagram, using methods from the field of visual communication (card sorting, thinking aloud, interviews) and computer vision. The research is based on a corpus of images of more than 6,000 recent Instagram posts of 26 Swiss universities. We compared the results from the methods of both fields and finally opposed them to the absolute likes the images got. At the conference, we will present the final results.
URI:	https://digitalcollection.zhaw.ch/handle/11475/24930
Fulltext version:	Published version
License (according to publishing contract):	Not specified
Departement:	Applied Linguistics School of Engineering
Organisational Unit:	Institute of Applied Media Studies (IAM) Institute of Data Analysis and Process Design (IDP)
Published as part of the ZHAW project:	To be liked or not to be liked – what makes a photo interesting?
Appears in collections:	Publikationen Angewandte Linguistik

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Lechner, V., Weber, W., Grabner, H., & Obrist, D. (2022, April 22). What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities. SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022.

Lechner, V. et al. (2022) ‘What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities’, in SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022.

V. Lechner, W. Weber, H. Grabner, and D. Obrist, “What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities,” in SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022, Apr. 2022.

LECHNER, Verena, Wibke WEBER, Helmut GRABNER und Dario OBRIST, 2022. What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities. In: SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022. Conference presentation. 22 April 2022

Lechner, Verena, Wibke Weber, Helmut Grabner, and Dario Obrist. 2022. “What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities.” Conference presentation. In SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022.

Lechner, Verena, et al. “What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities.” SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022, 2022.