Publication type: Conference other
Type of review: Peer review (abstract)
Title: What makes an image worth a like on Instagram? : a computer vision and visual communication approach to the use of images in corporate and science communication of universities
Authors: Lechner, Verena
Weber, Wibke
Grabner, Helmut
Obrist, Dario
et. al: No
Conference details: SACM Annual Conference / SGKM Jahrestagung 2022, Zürich, Schweiz, 21.-22. April 2022
Issue Date: 22-Apr-2022
Language: German
English
Subjects: Visuelle Kommunikation; Computer vision; Social Media
Subject (DDC): 302.23: Media
Abstract: Instagram users including professional communicators at universities aim for the highest possible number of likes for their posts to get publicity. Thus, knowing what makes an image worth a like becomes part of professional communication skills. In an ongoing project funded by the Digital Futures Fund (an initiative of ZHAW), we investigate why images get liked on Instagram, using methods from the field of visual communication (card sorting, thinking aloud, interviews) and computer vision. The research is based on a corpus of images of more than 6,000 recent Instagram posts of 26 Swiss universities. We compared the results from the methods of both fields and finally opposed them to the absolute likes the images got. At the conference, we will present the final results.
URI: https://digitalcollection.zhaw.ch/handle/11475/24930
Fulltext version: Published version
License (according to publishing contract): Not specified
Departement: Applied Linguistics
School of Engineering
Organisational Unit: Institute of Applied Media Studies (IAM)
Institute of Data Analysis and Process Design (IDP)
Published as part of the ZHAW project: To be liked or not to be liked – what makes a photo interesting?
Appears in collections:Publikationen Angewandte Linguistik

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