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  2. Angewandte Linguistik
  3. Publikationen
  4. Publikationen Angewandte Linguistik
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dc.contributor.authorWeber, Wibke-
dc.contributor.authorRall, Hans-Martin-
dc.date.accessioned2022-06-21T07:11:27Z-
dc.date.available2022-06-21T07:11:27Z-
dc.date.issued2022-
dc.identifier.isbn978-90-04-46830-6de_CH
dc.identifier.isbn978-90-04-46831-3de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/25147-
dc.description.abstractIn this chapter, we address an area that has received little attention in journalism studies so far: the visual design and its semiotic work in journalistic storytelling. In recent years, periodicals have become increasingly multimodal and particularly visual. We are witnessing a shift from text-based pages to a multimodal news design with alternative forms of content presentation, new layout variants, and a general trend to more visual storytelling. Using the theory of social semiotics and taking a multimodal approach, we analyze how design is giving meaning to a journalistic artifact. In a case study using a printed newspaper, we demonstrate how design can shape and influence the message. Our essay provides an analytical framework that comprises three levels: the level of modes, of context, and of discourse. The framework contributes to a systematic understanding of the ongoing changes in visual communication in periodical cultures.de_CH
dc.language.isoende_CH
dc.publisherBrillde_CH
dc.relation.ispartofPeriodical studies today : multidisciplinary analysesde_CH
dc.relation.ispartofseriesStudies in periodical culturesde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectMultimodalityde_CH
dc.subjectSemioticsde_CH
dc.subjectMultimodal analysisde_CH
dc.subjectVisual storytellingde_CH
dc.subject.ddc070: Nachrichtenmedien, Journalismus und Verlagswesende_CH
dc.subject.ddc401.4: Terminologie, Diskursanalyse, Pragmatikde_CH
dc.titleThe semiotic work design can do : a multimodal approach to visual storytellingde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitut für Angewandte Medienwissenschaft (IAM)de_CH
zhaw.publisher.placeLeidende_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end204de_CH
zhaw.pages.start187de_CH
zhaw.parentwork.editorErnst, Jutta-
zhaw.parentwork.editorScheiding, Oliver-
zhaw.parentwork.editorvon Hoff, Dagmar-
zhaw.publication.statuspublishedVersionde_CH
zhaw.series.number1de_CH
zhaw.publication.reviewEditorial reviewde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen Angewandte Linguistik

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Weber, W., & Rall, H.-M. (2022). The semiotic work design can do : a multimodal approach to visual storytelling. In J. Ernst, O. Scheiding, & D. von Hoff (Eds.), Periodical studies today : multidisciplinary analyses (pp. 187–204). Brill.
Weber, W. and Rall, H.-M. (2022) ‘The semiotic work design can do : a multimodal approach to visual storytelling’, in J. Ernst, O. Scheiding, and D. von Hoff (eds) Periodical studies today : multidisciplinary analyses. Leiden: Brill, pp. 187–204.
W. Weber and H.-M. Rall, “The semiotic work design can do : a multimodal approach to visual storytelling,” in Periodical studies today : multidisciplinary analyses, J. Ernst, O. Scheiding, and D. von Hoff, Eds. Leiden: Brill, 2022, pp. 187–204.
WEBER, Wibke und Hans-Martin RALL, 2022. The semiotic work design can do : a multimodal approach to visual storytelling. In: Jutta ERNST, Oliver SCHEIDING und Dagmar VON HOFF (Hrsg.), Periodical studies today : multidisciplinary analyses. Leiden: Brill. S. 187–204. ISBN 978-90-04-46830-6
Weber, Wibke, and Hans-Martin Rall. 2022. “The Semiotic Work Design Can Do : A Multimodal Approach to Visual Storytelling.” In Periodical Studies Today : Multidisciplinary Analyses, edited by Jutta Ernst, Oliver Scheiding, and Dagmar von Hoff, 187–204. Leiden: Brill.
Weber, Wibke, and Hans-Martin Rall. “The Semiotic Work Design Can Do : A Multimodal Approach to Visual Storytelling.” Periodical Studies Today : Multidisciplinary Analyses, edited by Jutta Ernst et al., Brill, 2022, pp. 187–204.


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