Matching business travel with wine tourism : the case of the canton of Grisons, Switzerland

Golding, Philippa; Merkle, Thorsten

doi:10.4324/9781003143628-35

Publication type:	Book part
Type of review:	Peer review (publication)
Title:	Matching business travel with wine tourism : the case of the canton of Grisons, Switzerland
Authors:	Golding, Philippa Merkle, Thorsten
et. al:	No
DOI:	10.4324/9781003143628-35
Published in:	Routledge Handbook of Wine Tourism
Editors of the parent work:	Dixit, Saurabh Kumar
Page(s):	395
Pages to:	408
Issue Date:	2022
Publisher / Ed. Institution:	Routledge
ISBN:	9781003143628
Language:	English
Subject (DDC):	306.48: Free time and tourism
Abstract:	Business tourism represents the largest non-leisure type of tourism. It is often thought of in terms of attracting international markets to host events in a destination, while the local businesses who contribute to this sector are often overlooked. Current trends in business tourism are calling for regional products, unique venues, and authentic local experiences. We, therefore, suggest that culinary and wine tourism offers would be of interest to this sector. Businesses contribute locally to business tourism through their normal activities; they represent an important market that can be a source of less seasonal revenue as well as innovation in developing tourism offers. Thus, working together can be mutually beneficial for the wine, tourism, and business sectors and can support domestic/regional tourism development. The case of wine tourism in the Bündner Herrschaft in the canton of Grisons, Switzerland, is explored to demonstrate the potential for combining wine and MICE tourism in order to support local value creation in tourism and associated sectors. The findings demonstrate the potential for local companies to participate in local wine tourism and outline practical considerations, which may be useful for tourism suppliers to consider when creating offers for this sector.
URI:	https://digitalcollection.zhaw.ch/handle/11475/25798
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	Life Sciences and Facility Management
Organisational Unit:	Institute of Facility Management (IFM)
Appears in collections:	Publikationen Life Sciences und Facility Management

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Golding, P., & Merkle, T. (2022). Matching business travel with wine tourism : the case of the canton of Grisons, Switzerland. In S. K. Dixit (Ed.), Routledge Handbook of Wine Tourism (pp. 395–408). Routledge. https://doi.org/10.4324/9781003143628-35

Golding, P. and Merkle, T. (2022) ‘Matching business travel with wine tourism : the case of the canton of Grisons, Switzerland’, in S.K. Dixit (ed.) Routledge Handbook of Wine Tourism. Routledge, pp. 395–408. Available at: https://doi.org/10.4324/9781003143628-35.

P. Golding and T. Merkle, “Matching business travel with wine tourism : the case of the canton of Grisons, Switzerland,” in Routledge Handbook of Wine Tourism, S. K. Dixit, Ed. Routledge, 2022, pp. 395–408. doi: 10.4324/9781003143628-35.

GOLDING, Philippa und Thorsten MERKLE, 2022. Matching business travel with wine tourism : the case of the canton of Grisons, Switzerland. In: Saurabh Kumar DIXIT (Hrsg.), Routledge Handbook of Wine Tourism. Routledge. S. 395–408. ISBN 9781003143628

Golding, Philippa, and Thorsten Merkle. 2022. “Matching Business Travel with Wine Tourism : The Case of the Canton of Grisons, Switzerland.” In Routledge Handbook of Wine Tourism, edited by Saurabh Kumar Dixit, 395–408. Routledge. https://doi.org/10.4324/9781003143628-35.

Golding, Philippa, and Thorsten Merkle. “Matching Business Travel with Wine Tourism : The Case of the Canton of Grisons, Switzerland.” Routledge Handbook of Wine Tourism, edited by Saurabh Kumar Dixit, Routledge, 2022, pp. 395–408, https://doi.org/10.4324/9781003143628-35.