Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business

Duma, Fabio

doi:10.1108/APJML-07-2022-0613

Publication type:	Article in scientific journal
Type of review:	Peer review (publication)
Title:	Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business
Authors:	Duma, Fabio
et. al:	No
DOI:	10.1108/APJML-07-2022-0613
Published in:	Asia Pacific Journal of Marketing and Logistics
Issue Date:	13-Sep-2022
Publisher / Ed. Institution:	Emerald
ISSN:	1355-5855
Language:	English
Subjects:	Luxury; Luxury management; Luxury marketing; Luxury consumption; Resonance
Subject (DDC):	658.8: Marketing management
Abstract:	In contemporary business and marketing literature luxury is mainly approached from the perspectives of production, communication and consumption. The author argues that to understand the phenomenon in the future, different, more contextualized and human-focused lenses and methodologies are needed. He ventures out into philosophy, sociology and anthropology to broaden the perspective on the matter and proposes resonance, the theory of successful world relations, as an alternative view on luxury and luxury consumption.
Further description:	42372
URI:	https://digitalcollection.zhaw.ch/handle/11475/25944
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	International Management Institute (IMI)
Appears in collections:	Publikationen School of Management and Law

Files in This Item:

There are no files associated with this item.

Show full item record

Duma, F. (2022). Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-07-2022-0613

Duma, F. (2022) ‘Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business’, Asia Pacific Journal of Marketing and Logistics [Preprint]. Available at: https://doi.org/10.1108/APJML-07-2022-0613.

F. Duma, “Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business,” Asia Pacific Journal of Marketing and Logistics, Sep. 2022, doi: 10.1108/APJML-07-2022-0613.

DUMA, Fabio, 2022. Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business. Asia Pacific Journal of Marketing and Logistics. 13 September 2022. DOI 10.1108/APJML-07-2022-0613

Duma, Fabio. 2022. “Luxury Is Dead, Long Live Luxury! Resonance as an Alternative Lens to Advance Our Understanding of an Eternal Desire and a Global Business.” Asia Pacific Journal of Marketing and Logistics, September. https://doi.org/10.1108/APJML-07-2022-0613.

Duma, Fabio. “Luxury Is Dead, Long Live Luxury! Resonance as an Alternative Lens to Advance Our Understanding of an Eternal Desire and a Global Business.” Asia Pacific Journal of Marketing and Logistics, Sept. 2022, https://doi.org/10.1108/APJML-07-2022-0613.