E-bike trials’ potential to promote sustained changes in car owners’ mobility habits

Moser, Corinne; Blumer, Yann; Hille, Stefanie Lena

doi:10.21256/zhaw-3497

Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-3497

Publication type:	Article in scientific journal
Type of review:	Peer review (publication)
Title:	E-bike trials’ potential to promote sustained changes in car owners’ mobility habits
Authors:	Moser, Corinne Blumer, Yann Hille, Stefanie Lena
DOI:	10.21256/zhaw-3497 10.1088/1748-9326/aaad73
Published in:	Environmental Research Letters
Volume(Issue):	13
Issue:	4
Page(s):	044025
Issue Date:	7-Feb-2018
Publisher / Ed. Institution:	IOP Publishing
ISSN:	1748-9326
Language:	English
Subject (DDC):	150: Psychology 338.927: Environmental economics and sustainable development
Abstract:	Modal shifts hold considerable potential to mitigate carbon emissions. Electric bikes (e-bikes) represent a promising energy- and carbon-efficient alternative to cars. However, as mobility behaviour is highly habitual, convincing people to switch from cars to e-bikes is challenging. One strategy to accomplish this is the disruption of existing habits - a key idea behind an annual e-bike promotion programme in Switzerland, in which car owners can try out an e-bike for free over a 2-week period in exchange for their car keys. By means of a longitudinal survey, we measured the long-term effects of this trial on mobility-related habitual associations. After one year, participants' habitual association with car use had weakened significantly. This finding was valid both for participants who bought an e-bike after the trial and those who did not. Our findings contrast the results of other studies who find that the effect of interventions to induce modal shifts wears off over time. We conclude that an e-bike trial has the potential to break mobility habits and motivate car owners to use more sustainable means of transport.
URI:	https://digitalcollection.zhaw.ch/handle/11475/2683
Fulltext version:	Accepted version
License (according to publishing contract):	CC BY 3.0: Attribution 3.0 Unported
Departement:	School of Engineering School of Management and Law
Organisational Unit:	Institute of Innovation and Entrepreneurship (IIE) Institute of Sustainable Development (INE)
Appears in collections:	Publikationen School of Engineering

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Moser, C., Blumer, Y., & Hille, S. L. (2018). E-bike trials’ potential to promote sustained changes in car owners’ mobility habits. Environmental Research Letters, 13(4), 44025. https://doi.org/10.21256/zhaw-3497

Moser, C., Blumer, Y. and Hille, S.L. (2018) ‘E-bike trials’ potential to promote sustained changes in car owners’ mobility habits’, Environmental Research Letters, 13(4), p. 044025. Available at: https://doi.org/10.21256/zhaw-3497.

C. Moser, Y. Blumer, and S. L. Hille, “E-bike trials’ potential to promote sustained changes in car owners’ mobility habits,” Environmental Research Letters, vol. 13, no. 4, p. 044025, Feb. 2018, doi: 10.21256/zhaw-3497.

MOSER, Corinne, Yann BLUMER und Stefanie Lena HILLE, 2018. E-bike trials’ potential to promote sustained changes in car owners’ mobility habits. Environmental Research Letters. 7 Februar 2018. Bd. 13, Nr. 4, S. 044025. DOI 10.21256/zhaw-3497

Moser, Corinne, Yann Blumer, and Stefanie Lena Hille. 2018. “E-Bike Trials’ Potential to Promote Sustained Changes in Car Owners’ Mobility Habits.” Environmental Research Letters 13 (4): 44025. https://doi.org/10.21256/zhaw-3497.

Moser, Corinne, et al. “E-Bike Trials’ Potential to Promote Sustained Changes in Car Owners’ Mobility Habits.” Environmental Research Letters, vol. 13, no. 4, Feb. 2018, p. 44025, https://doi.org/10.21256/zhaw-3497.