The identity work during legitimation : the case of new ventures’ internationalization into China

Karamustafa, Güldem; Lupina-Wegener, Anna

Publication type:	Conference paper
Type of review:	No review
Title:	The identity work during legitimation : the case of new ventures’ internationalization into China
Authors:	Karamustafa, Güldem Lupina-Wegener, Anna
et. al:	No
Conference details:	21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021
Issue Date:	2021
Language:	English
Subjects:	International New Ventures; Emerging market; Legitimation; Identity
Subject (DDC):	658: General Management
Abstract:	We conducted a qualitative study and examined the Swiss startups in China (SNVs) to provide deeper insight into how International New Ventures (INVs) strive to overcome external challenges and how they seek to establish legitimacy in host, emerging markets. Our study reveals how SNVs tackle this challenge. First of all, SNVs adapt to the mindset in the market and quickly gain insidership during the market exploration phase to acquire the understanding of the local rules of the game, e.g., culture, institutional logics and behaviours of key stakeholders, their motives as well as their evaluation criteria. Second, based on the interview data, we identified the actions taken by the start-ups to mitigate the liabilities of smallness depending on their China Market Mindset, defined as the capacity to effectively seize opportunities, tackle challenges and successfully develop business in China.
URI:	https://digitalcollection.zhaw.ch/handle/11475/27296
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	International Management Institute (IMI)
Appears in collections:	Publikationen School of Management and Law

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Karamustafa, G., & Lupina-Wegener, A. (2021). The identity work during legitimation : the case of new ventures’ internationalization into China. 21st EURAM Annual Conference, Montréal, Canada (Online), 16-18 June 2021.

Karamustafa, G. and Lupina-Wegener, A. (2021) ‘The identity work during legitimation : the case of new ventures’ internationalization into China’, in 21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021.

G. Karamustafa and A. Lupina-Wegener, “The identity work during legitimation : the case of new ventures’ internationalization into China,” in 21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021, 2021.

KARAMUSTAFA, Güldem und Anna LUPINA-WEGENER, 2021. The identity work during legitimation : the case of new ventures’ internationalization into China. In: 21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021. Conference paper. 2021

Karamustafa, Güldem, and Anna Lupina-Wegener. 2021. “The Identity Work during Legitimation : The Case of New Ventures’ Internationalization into China.” Conference paper. In 21st EURAM Annual Conference, Montréal, Canada (Online), 16-18 June 2021.

Karamustafa, Güldem, and Anna Lupina-Wegener. “The Identity Work during Legitimation : The Case of New Ventures’ Internationalization into China.” 21st EURAM Annual Conference, Montréal, Canada (Online), 16-18 June 2021, 2021.