Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-27444
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Relation of data governance, customer-centricity and data processing compliance
Authors: Vojvodic, Milomir
Hitz, Christian
et. al: No
DOI: 10.18267/j.cebr.310
10.21256/zhaw-27444
Published in: Central European Business Review
Volume(Issue): 11
Issue: 5
Page(s): 109
Pages to: 148
Issue Date: 2022
Publisher / Ed. Institution: Prague University of Economics and Business
ISSN: 1805-4854
1805-4862
Language: English
Subjects: Data governance; Data compliance; Customer-centricity; Organizational design; Leadership
Subject (DDC): 650: Management
Abstract: Compliance costs are significant, and data related regulations are more frequent. The study argues if compliance spending can also generate additional value, as just a minimal regulation requirements fulfilment is not by any means achieving a competitive advantage. To test the hypotheses, a quantitative method with Structural Equation Modelling and Partial Least Squares (PLS) in the SmartPLS tool is used. The empirical data is collected from 98 data management professionals involved in recent European Union and General Data Protection Regulation (EU GDPR) projects associated with party data in larger organizations across Europe. The study suggests that Data Governance Span (DGS) leads to the increase of both data compliance related variables - Data Compliance Innovation (DCI) and Privacy Project Efficiency (PPE) - at the same time. However, its effect on the increase of Data Compliance Innovation (DCI) is weaker than the effect on the increase of Privacy Project Efficiency (PPE). Customer-Centric Orientation (CCO) is discovered to be an underlying mechanism of the relationship between Data Governance Span (DGS) and Data Compliance Innovation (DCI). Implications for Central European audience: Firms in Central and Eastern Europe (CEE) did not use innovation enough in data compliance. DCI is the lowest in the CEE region DGS1 is the second lowest in CEE compared to all-regions-average. DGS1 refers to the business stakeholder involvement in the formal engagement, which assumes their responsibility.
URI: https://digitalcollection.zhaw.ch/handle/11475/27444
Fulltext version: Published version
License (according to publishing contract): CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Departement: School of Management and Law
Organisational Unit: Institute of Business Information Technology (IWI)
Appears in collections:Publikationen School of Management and Law

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Vojvodic, M., & Hitz, C. (2022). Relation of data governance, customer-centricity and data processing compliance. Central European Business Review, 11(5), 109–148. https://doi.org/10.18267/j.cebr.310
Vojvodic, M. and Hitz, C. (2022) ‘Relation of data governance, customer-centricity and data processing compliance’, Central European Business Review, 11(5), pp. 109–148. Available at: https://doi.org/10.18267/j.cebr.310.
M. Vojvodic and C. Hitz, “Relation of data governance, customer-centricity and data processing compliance,” Central European Business Review, vol. 11, no. 5, pp. 109–148, 2022, doi: 10.18267/j.cebr.310.
VOJVODIC, Milomir und Christian HITZ, 2022. Relation of data governance, customer-centricity and data processing compliance. Central European Business Review. 2022. Bd. 11, Nr. 5, S. 109–148. DOI 10.18267/j.cebr.310
Vojvodic, Milomir, and Christian Hitz. 2022. “Relation of Data Governance, Customer-Centricity and Data Processing Compliance.” Central European Business Review 11 (5): 109–48. https://doi.org/10.18267/j.cebr.310.
Vojvodic, Milomir, and Christian Hitz. “Relation of Data Governance, Customer-Centricity and Data Processing Compliance.” Central European Business Review, vol. 11, no. 5, 2022, pp. 109–48, https://doi.org/10.18267/j.cebr.310.


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