Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being

Schaffner, Dorothea; Juettner, Uta; Wyss, Marc Philipp; Bruggmann, Anja; Véron, Tobias; Lingg, Linda; Bracher, Martina

Publication type:	Conference paper
Type of review:	Peer review (publication)
Title:	Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being
Authors:	Schaffner, Dorothea Juettner, Uta Wyss, Marc Philipp Bruggmann, Anja Véron, Tobias Lingg, Linda Bracher, Martina
et. al:	No
Proceedings:	Proceedings of the European Marketing Academy
Conference details:	49th Annual European Marketing Academy Conference (EMAC), Budapest, Hungary, 26-29 May 2020
Issue Date:	2020
Publisher / Ed. Institution:	European Marketing Academy
Language:	English
Subjects:	Digital service; Mindfulness; Service design
Subject (DDC):	658.8: Marketing management
Abstract:	Whether digital services simplify and enhance the user experience or manipulate it is discussed controversially. Contributing to the debate, this study links the concept of mindfulness to digital service consumption. It explores whether supporting services based on persuasive design features impact consumers’ mindfulness and whether consumers’ mindfulness affects psychological outcomes. The findings of the event contingent diary research with 100 digital service experiences provide no conclusive evidence. On the one hand, persuasive design features are not found to impact consumers’ mindfulness. On the other hand, consumer mindfulness in the digital service process is negatively related to stress and positively related to satisfaction and well-being. The implications suggest joint efforts between socially responsible companies and stakeholders from public and non-profit organizations to clearly communicate the aim of digital services and ensure mindful cognitive information processing.
URI:	https://proceedings.emac-online.org/pdfs/A2020-64154.pdf https://digitalcollection.zhaw.ch/handle/11475/27726
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute for Organizational Viability (IOV)
Appears in collections:	Publikationen School of Management and Law

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Schaffner, D., Juettner, U., Wyss, M. P., Bruggmann, A., Véron, T., Lingg, L., & Bracher, M. (2020). Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being. Proceedings of the European Marketing Academy. https://proceedings.emac-online.org/pdfs/A2020-64154.pdf

Schaffner, D. et al. (2020) ‘Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being’, in Proceedings of the European Marketing Academy. European Marketing Academy. Available at: https://proceedings.emac-online.org/pdfs/A2020-64154.pdf.

D. Schaffner et al., “Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being,” in Proceedings of the European Marketing Academy, 2020. [Online]. Available: https://proceedings.emac-online.org/pdfs/A2020-64154.pdf

SCHAFFNER, Dorothea, Uta JUETTNER, Marc Philipp WYSS, Anja BRUGGMANN, Tobias VÉRON, Linda LINGG und Martina BRACHER, 2020. Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being. In: Proceedings of the European Marketing Academy [online]. Conference paper. European Marketing Academy. 2020. Verfügbar unter: https://proceedings.emac-online.org/pdfs/A2020-64154.pdf

Schaffner, Dorothea, Uta Juettner, Marc Philipp Wyss, Anja Bruggmann, Tobias Véron, Linda Lingg, and Martina Bracher. 2020. “Digital Service Consumption, Blessing or Curse? : Exploring the Effect of Persuasive Design Features on Mindfulness and Consumer Well-Being.” Conference paper. In Proceedings of the European Marketing Academy. European Marketing Academy. https://proceedings.emac-online.org/pdfs/A2020-64154.pdf.

Schaffner, Dorothea, et al. “Digital Service Consumption, Blessing or Curse? : Exploring the Effect of Persuasive Design Features on Mindfulness and Consumer Well-Being.” Proceedings of the European Marketing Academy, European Marketing Academy, 2020, https://proceedings.emac-online.org/pdfs/A2020-64154.pdf.