Why do consumers discard products prematurely? : a consumer value perspective

Furchheim, Pia; Kreidler, Nicole

Publication type:	Conference paper
Type of review:	Peer review (publication)
Title:	Why do consumers discard products prematurely? : a consumer value perspective
Authors:	Furchheim, Pia Kreidler, Nicole
et. al:	No
Proceedings:	Proceedings of the European Marketing Academy
Conference details:	51st Annual European Marketing Academy Conference (EMAC), Budapest, Hungary, 24-27 May 2022
Issue Date:	2022
Publisher / Ed. Institution:	European Marketing Academy
Language:	English
Subjects:	Sustainability; Value decay; Consumer-product relationship
Subject (DDC):	658.8: Marketing management
Abstract:	As we push closer to 1.5 degrees Celsius, it is apparent that we need to go beyond sustainable buying behavior and holistically look at the entire consumption cycle. The present paper investigates factors that drive consumers’ desire to replace their current cellular phone in a longitudinal study. Building on the Investment Model by Rusbult et al. (1998) and consumer value theory, we show that product commitment is a function of a person’s satisfaction with that product, the quality of alternatives, and the investment size. The results indicate that the product relationship and product commitment generally weaken over time, while the perceived quality of alternatives and the likelihood to replace the phone increase. Additionally, we show that consumer value (hedonic and utilitarian) is an important driver of satisfaction. Importantly, the results show that while the effect of the utilitarian value on satisfaction remains stable over time, the influence of the hedonic value significantly declines.
URI:	https://digitalcollection.zhaw.ch/handle/11475/28503
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

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Furchheim, P., & Kreidler, N. (2022). Why do consumers discard products prematurely? : a consumer value perspective. Proceedings of the European Marketing Academy.

Furchheim, P. and Kreidler, N. (2022) ‘Why do consumers discard products prematurely? : a consumer value perspective’, in Proceedings of the European Marketing Academy. European Marketing Academy.

P. Furchheim and N. Kreidler, “Why do consumers discard products prematurely? : a consumer value perspective,” in Proceedings of the European Marketing Academy, 2022.

FURCHHEIM, Pia und Nicole KREIDLER, 2022. Why do consumers discard products prematurely? : a consumer value perspective. In: Proceedings of the European Marketing Academy. Conference paper. European Marketing Academy. 2022

Furchheim, Pia, and Nicole Kreidler. 2022. “Why Do Consumers Discard Products Prematurely? : A Consumer Value Perspective.” Conference paper. In Proceedings of the European Marketing Academy. European Marketing Academy.

Furchheim, Pia, and Nicole Kreidler. “Why Do Consumers Discard Products Prematurely? : A Consumer Value Perspective.” Proceedings of the European Marketing Academy, European Marketing Academy, 2022.