1. ZHAW digitalcollection
  2. Angewandte Linguistik
  3. Publikationen
  4. Publikationen Angewandte Linguistik
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dc.contributor.authorBorghoff, Birgitta-
dc.contributor.authorBischof, Nicole-
dc.date.accessioned2023-11-29T07:24:26Z-
dc.date.available2023-11-29T07:24:26Z-
dc.date.issued2019-05-02-
dc.identifier.urihttps://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/29217-
dc.description.abstractWhat makes an entrepreneur unique? – If he succeeds in communicating his entrepreneurial idea and vision clearly, authentically and linguistically comprehensive against the background of his “purpose”. Then we talk about entrepreneurial storytelling.de_CH
dc.language.isoende_CH
dc.publisherEntrepreneurial Storytelling - Research & Development, Consulting, Creative Impulsesde_CH
dc.relation.ispartofEntrepreneurial Storytelling Blogde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectEntrepreneurial storytellingde_CH
dc.subjectEntrepreneurial communicationde_CH
dc.subjectPurpose-driven storytellingde_CH
dc.subjectEntrepreneurial designde_CH
dc.subjectCommunication designde_CH
dc.subjectCollaboration designde_CH
dc.subject.ddc658.45: Unternehmenskommunikationde_CH
dc.title“WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public lifede_CH
dc.typeBeitrag in Magazin oder Zeitungde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitut für Angewandte Medienwissenschaft (IAM)de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.webfeedOrganisationskommunikation Öffentlichkeitde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen Angewandte Linguistik

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Borghoff, B., & Bischof, N. (2019). “WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public life. Entrepreneurial Storytelling Blog. https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/
Borghoff, B. and Bischof, N. (2019) ‘“WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public life’, Entrepreneurial Storytelling Blog [Preprint]. Available at: https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/.
B. Borghoff and N. Bischof, ““WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public life,” Entrepreneurial Storytelling Blog, May 2019, [Online]. Available: https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/
BORGHOFF, Birgitta und Nicole BISCHOF, 2019. “WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public life. Entrepreneurial Storytelling Blog [online]. 2 Mai 2019. Verfügbar unter: https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/
Borghoff, Birgitta, and Nicole Bischof. 2019. ““WHY” – Purpose-Driven Entrepreneurial Storytelling : Analysing, Reflecting and Developing Language Use in Studies, Everyday, Professional and Public Life.” Entrepreneurial Storytelling Blog, May. https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/.
Borghoff, Birgitta, and Nicole Bischof. ““WHY” – Purpose-Driven Entrepreneurial Storytelling : Analysing, Reflecting and Developing Language Use in Studies, Everyday, Professional and Public Life.” Entrepreneurial Storytelling Blog, May 2019, https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/.


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