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  2. Gesundheit
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  4. Publikationen Gesundheit
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dc.contributor.authorWieber, Frank-
dc.contributor.authorMüller, Steffen-
dc.contributor.authorAckermann, Kurt Alexander-
dc.contributor.authorFurchheim, Pia-
dc.date.accessioned2024-02-29T13:38:21Z-
dc.date.available2024-02-29T13:38:21Z-
dc.date.issued2023-09-12-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/30042-
dc.description.abstractFor successful health promotion and prevention, it is important to define and understand target groups. While most campaigns and interventions take basic characteristics such as demographics (e.g., age) or socioeconomic characteristics (e.g., educational attainment) into account, there is often a lack of knowledge about behavioral characteristics (e.g., smoking opportunities), psychographic characteristics (e.g., motives for exercising) or health-work characteristics (e.g., ability to work despite chronic diseases) of different target groups. Accordingly, a one size fits-all approach is problematic because it bypasses the individual characteristics of the target groups and is less effective and efficient. Against this background, target group segmentation presents an opportunity that needs to be seized. The aim of this workshop is to introduce the idea, process and requirements of the segmentation and tailoring approach. With the help of three empirical examples, we will illustrate its application and discuss the benefits and potential challenges. The first example focuses on the “TPF Target group profiles” project on tobacco prevention. Based on the collection of detailed information on the behavioral and psychographic characteristics of adolescents and adults, segments were derived, specific prevention messages on smoking prevention and cessation for the respective target group profiles were developed, tested, and were made accessible to health professionals on a digital platform. The second example summarizes findings from several projects in the field of exercise and sport promotion. Thereby, different possibilities for tailoring target-group specific measures will be introduced. For example, target-group-specific sport and exercise programs can be developed based on individual motives and physical condition. The third example, based on an SNSF project, sheds light on labor market integration among older workers with different health profiles. We examine which segments of older workers benefit most from vocational rehabilitation programs and are most likely to remain in employment despite poor health. Evidence from this study will enable us to develop more effective reintegration measures. After the three examples, we would like to discuss the following questions: 1) What are further possible applications of segmenting in the field of health promotion and prevention as well as health care? 2) What are the challenges and opportunities of the approach?de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectPräventionde_CH
dc.subjectTabakde_CH
dc.subjectGesundheitde_CH
dc.subjectSportde_CH
dc.subjectErholungde_CH
dc.subjectGesundheitsökonomiede_CH
dc.subject.ddc614: Public Health und Gesundheitsförderungde_CH
dc.titleOne size doesn`t fit all : segmentation and tailoring in health promotion and prevention, the case of Tobacco Preventionde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementGesundheitde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.organisationalunitInstitut für Public Health (IPH)de_CH
zhaw.conference.detailsSwiss Public Health Conference, Lausanne, Switzerland, 12.-13. September 2023de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewNot specifiedde_CH
zhaw.webfeedG: Arbeit und Gesundheitde_CH
zhaw.funding.zhawZielgruppenprofile in der Tabakpräventionde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Wieber, F., Müller, S., Ackermann, K. A., & Furchheim, P. (2023, September 12). One size doesn`t fit all : segmentation and tailoring in health promotion and prevention, the case of Tobacco Prevention. Swiss Public Health Conference, Lausanne, Switzerland, 12.-13. September 2023.
Wieber, F. et al. (2023) ‘One size doesn`t fit all : segmentation and tailoring in health promotion and prevention, the case of Tobacco Prevention’, in Swiss Public Health Conference, Lausanne, Switzerland, 12.-13. September 2023.
F. Wieber, S. Müller, K. A. Ackermann, and P. Furchheim, “One size doesn`t fit all : segmentation and tailoring in health promotion and prevention, the case of Tobacco Prevention,” in Swiss Public Health Conference, Lausanne, Switzerland, 12.-13. September 2023, Sep. 2023.
WIEBER, Frank, Steffen MÜLLER, Kurt Alexander ACKERMANN und Pia FURCHHEIM, 2023. One size doesn`t fit all : segmentation and tailoring in health promotion and prevention, the case of Tobacco Prevention. In: Swiss Public Health Conference, Lausanne, Switzerland, 12.-13. September 2023. Conference presentation. 12 September 2023
Wieber, Frank, Steffen Müller, Kurt Alexander Ackermann, and Pia Furchheim. 2023. “One Size Doesn`T Fit All : Segmentation and Tailoring in Health Promotion and Prevention, the Case of Tobacco Prevention.” Conference presentation. In Swiss Public Health Conference, Lausanne, Switzerland, 12.-13. September 2023.
Wieber, Frank, et al. “One Size Doesn`T Fit All : Segmentation and Tailoring in Health Promotion and Prevention, the Case of Tobacco Prevention.” Swiss Public Health Conference, Lausanne, Switzerland, 12.-13. September 2023, 2023.


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